A client approached me with a low website conversion problem. After a briefing with the client and conducting a detailed analysis of the site, it became clear that the reason for this was an outdated design that did not correlate with the service's target audience. The website was far from modern web design requirements and did not meet the need for maximum convenience and intuitiveness for users.
I held a briefing with the client and gathered all the necessary information about the business and its potential customers. Then, I selected references that corresponded to the brand and its target audience. After agreeing on the style, I started with web design and prototyping. I developed designs for adaptive versions to ensure maximum user comfort on different devices.
Additionally, a design system was created to help maintain a consistent style and unify different elements of the website.
The main goal of the site redesign was to improve the user experience to increase further conversions.
Starting with the main page, it became clear that the old design contained too much unnecessary information that was difficult for users to understand. Therefore, I started by reformatting the blocks and new copywriting for them.
After conducting research and analysis on the site's theme and target audience, I developed an elegant and sophisticated design.
Saving the results of the certification of diamonds and precious stones is one of the biggest advantages of the laboratory over competitors. Therefore, my task was to make searching for and restoring the certificate process as intuitive and easy as possible.
It was also important that the online certificate did not look inferior to the original paper version, because the laboratory clients are real aesthetes.
Using similar forms, elements, and stylistic solutions helps visitors to get the necessary information natively without excessive cognitive load.
Now users perform the target action faster - fill out the form to get a consultation.
A design system was created to increase the quality and speed of development, as well as effective website/app support. It includes a set of components and rules for interacting with them.
