Freeze Studio is a newborn Ukrainian game art outsourcing studio. Proud to become a creator of the brand identity and website for these guys.

Problem space

Create a competitive website that will inspire confidence and bring new projects despite the studio's youth.

My role

UI/UX Designer

Design process

The design process involved

- a client briefing to understand the goals and requirements of the project

- research to gather information on the company and its competitors

- reference gathering to find examples of effective design elements

- style alignment to ensure the design fits with the company's brand and values

- prototyping to test the design and make necessary adjustments

- designing adaptive versions to ensure the website is optimized for different devices and screen sizes

- creating a design system to maintain consistency in future design elements

- and finally, handover to transfer the design files to the client.

Outcome

Freeze Studio launched a website in Jan 2023 and has already attracted new promising projects.

Acquaintance

A start-up's home page should give a potential customer confidence in the team's expertise. Thus, it was decided to showcase the team's stack of capabilities, the best works, strengths, and famous partners they are proud to work with.

Also, I faced the task of improving the mobile version. Since more and more people use mobile devices to access the Internet, it was necessary to provide convenient and fast access to the site from mobile devices. The design is responsive and includes convenient and simple buttons for navigating the site.

Other pages

Using similar forms, elements, and stylistic solutions helps visitors to get the necessary information natively without excessive cognitive load.

In this way, pages About us, Join us, and Contacts were designed.